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	<title>Internet Marketing</title>
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	<link>http://www.topzed.com/internetmarketing</link>
	<description>Internet Marketing Secrets</description>
	<lastBuildDate>Sat, 12 Jan 2008 20:40:45 +0000</lastBuildDate>
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		<title>Online Business Opportunity Leads: Tips That Can Increase Leads</title>
		<link>http://www.topzed.com/internetmarketing/2008/01/12/online-business-opportunity-leads-tips-that-can-increase-leads/</link>
		<comments>http://www.topzed.com/internetmarketing/2008/01/12/online-business-opportunity-leads-tips-that-can-increase-leads/#comments</comments>
		<pubDate>Sat, 12 Jan 2008 20:40:45 +0000</pubDate>
		<dc:creator>zedbiz</dc:creator>
				<category><![CDATA[Business Start up]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[business leads]]></category>
		<category><![CDATA[new clients]]></category>
		<category><![CDATA[online business]]></category>

		<guid isPermaLink="false">http://www.topzed.com/internetmarketing/2008/01/12/online-business-opportunity-leads-tips-that-can-increase-leads/</guid>
		<description><![CDATA[Online Business Opportunity Leads: Tips That Can Increase Leads
As an online entrepreneur, you know how hard it is to find new clients. If you want to get more clients pouring in to your website and buy products, you might want to take a look at the different online business opportunity leads. With this, you will [...]]]></description>
			<content:encoded><![CDATA[<p>Online Business Opportunity Leads: Tips That Can Increase Leads</p>
<p>As an online entrepreneur, you know how hard it is to find new clients. If you want to get more clients pouring in to your website and buy products, you might want to take a look at the different online business opportunity leads. With this, you will be able to increase your clients, which will mean increasing your income.</p>
<p>The first way to increase your leads is by tracking your advertising campaigns. Try to remember that this is one of the most essential parts of running a business. Without advertising, no one will be able to know you or at least your business even exists. By taking advantage of this tool, you will be able to see where your money and time is going. To effectively track your advertising campaign, try asking your leads where they found your website and what drew them to visit your website.</p>
<p>Next, you need to identify a target market. For example, if you are trying to sell skateboards, try aiming at teenagers. Besides, you would never get a lot of customers if you target advertising in websites that is designed for senior citizens unless they too love to go to the skateboard park to perform in the half-pipe.</p>
<p>Generating leads is not as difficult if you have a specific target market. By advertising in websites that is related to your website, you will be able to increase your leads and help you get more targeted traffic in your website which will mean increasing your sales.</p>
<p>The third tip that you should keep in mind is by offering incentives for referrals. It is true that when people think about incentives, they often think about money. To do this, try joining an affiliate program where people with websites will be able to become your affiliate partner and advertise for you. Surely no one would want to waste space on your advertising banner unless you may offer them something in return. By offering money for referrals you will be able to encourage web hosts or website owners to post your link or banner to your website. Try offering them a small amount of commission for every referral who purchases from your website.</p>
<p>Generating leads is not as hard as it may seem. All you need to do is keep these tips in mind and you will be well on your way in getting more business leads.</p>
<p>So, the next time you think that your online business is not profiting as you might expected it too, try to improve your advertising campaigns. Always remember to track down your advertising campaigns from time to time, offer incentives for referrals, and you should also have a target market for your ads. Through these simple methods, you will be able to increase your business leads and generate more profit.</p>
<p>Earning money in online businesses is quite easy to do. Just keep in mind about the fact that it is important that you take good care of your leads and generate more of it. Through this, you will see that your online business will always run smoothly and it may even grow to a much larger business with a larger customer base.</p>
<p>Online business opportunity leads is important. So, increase it and you will see that more profit will come.</p>
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		<item>
		<title>Online Business Start Up – The essential Steps</title>
		<link>http://www.topzed.com/internetmarketing/2008/01/12/online-business-start-up-%e2%80%93-the-essential-steps/</link>
		<comments>http://www.topzed.com/internetmarketing/2008/01/12/online-business-start-up-%e2%80%93-the-essential-steps/#comments</comments>
		<pubDate>Sat, 12 Jan 2008 20:39:32 +0000</pubDate>
		<dc:creator>zedbiz</dc:creator>
				<category><![CDATA[Business Start up]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.topzed.com/internetmarketing/2008/01/12/online-business-start-up-%e2%80%93-the-essential-steps/</guid>
		<description><![CDATA[Online Business Start Up – The essential Steps
Certain steps are followed when you need to start an important project.It is something or things that you need to keep inside your mind so that you can continue doing what you have started. In an online business start up, you also need to follow several steps in [...]]]></description>
			<content:encoded><![CDATA[<p>Online Business Start Up – The essential Steps</p>
<p>Certain steps are followed when you need to start an important project.It is something or things that you need to keep inside your mind so that you can continue doing what you have started. In an online business start up, you also need to follow several steps in order to keep your online business running smoothly.</p>
<p>You don’t have to reinvent your own procedure or steps simply to start your online business. There are helpful sites available on the net that you can log into. The sites have helpful resources and information that you can use as guidelines to online business start up. Follow some helpful steps and you’re on your way to earning money even if you’re at home.</p>
<p>The first step is to develop your own business plan. No business will prosper if there isn’t careful planning. The business plan will serve as your road map to success.  If you can set up an effective and attainable business plan, you will have higher chances of success especially in the online business.</p>
<p>The second step is a very important consideration, and that is the budget. You see, putting up a physical office for your business is rather expensive but this doesn’t mean that an online business will not cost you anything. Perhaps you’ve already encountered  flowering promises on the net about putting up an online business without any cost. That’s a big lie because an online business will also require you to spend a reasonable amount of money but it’s too small to compare with putting up an offline business. The budget should be realistic, appropriate, and manageable. If you still don’t know yet, most businesses fail because of improper business budget allocation. This is a very important step so do take your time.</p>
<p>Then there’s the marketing plan. Online businesses just like offline businesses need an effective and efficient marketing plan in order to succeed and earn profit. The marketing plan must be comprehensive as well. If you’re not that good in marketing, you can seek professional assistance or you can ask a friend or relative who has excellent marketing skills to help you out with the plan. You can treat that person as a coach when it comes to marketing your products or services.</p>
<p>The website is another important part of your online business. In fact, it is the main ingredient to your online business start up. The site must be user-friendly, appealing, and attractive. If you can create a website that has all these things, you can surely attract a lot of traffic to your site.</p>
<p>And last but not the least, you must be able to create or devise another plan to drive more traffic to your site. The plan, just like the business and marketing plan should be effective. You can expect more profits or revenues if you have a very strong flow of traffic in the site.</p>
<p>So there you have it – the steps to an online business start up. If you can pull these steps together, you can be done in no time at all. It is always best to seek help especially if you’re just a beginner. But remember to be smart and witty as well. If you have the right attitude and drive, you can make big money online just like the other people out there with online businesses of their own.</p>
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		<item>
		<title>Online Business Startup: What You Need To Know To Start an Online Business</title>
		<link>http://www.topzed.com/internetmarketing/2008/01/12/online-business-startup-what-you-need-to-know-to-start-an-online-business/</link>
		<comments>http://www.topzed.com/internetmarketing/2008/01/12/online-business-startup-what-you-need-to-know-to-start-an-online-business/#comments</comments>
		<pubDate>Sat, 12 Jan 2008 20:38:23 +0000</pubDate>
		<dc:creator>zedbiz</dc:creator>
				<category><![CDATA[Business Start up]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[ebay]]></category>
		<category><![CDATA[money online]]></category>
		<category><![CDATA[online business]]></category>

		<guid isPermaLink="false">http://www.topzed.com/internetmarketing/2008/01/12/online-business-startup-what-you-need-to-know-to-start-an-online-business/</guid>
		<description><![CDATA[Online Business Startup: What You Need To Know To Start an Online Business
Earning money means that you need to work hard. However, as a regular 9 to 5 employee of some big firm, you know that working hard is not enough for you to earn the amount of money that you have always dreamed of [...]]]></description>
			<content:encoded><![CDATA[<p>Online Business Startup: What You Need To Know To Start an Online Business</p>
<p>Earning money means that you need to work hard. However, as a regular 9 to 5 employee of some big firm, you know that working hard is not enough for you to earn the amount of money that you have always dreamed of earning. You want to have an extra income in order for you to spend for what you want in your everyday life. This is why you will want to know about online business startup as it will be able to let you earn some extra cash that you can use for absolutely anything you desire.</p>
<p>Today, online businesses are now the in thing among many people. Almost anyone can be an entrepreneur and you will see that you will only invest a small amount of money in a potentially good business. However, some people are still reluctant in investing in an online business as they think that it is complicated and expensive.</p>
<p>Starting an online business is very easy to do and you don’t need a large amount of money to invest. So, here are some of the ways on how you can start your online business and also start earning some of that extra cash.</p>
<p>One way is to start selling things in auction websites, such as eBay. This is very easy to do and you can also get rid of the things that you consider junk in your home. You have to remember that one man&#8217;s trash is another one&#8217;s treasure. By selling some of your so-called junk in eBay, you will see that you will be able to get a lot of bidders and potentially earn more from the item you will sell than paying for it.</p>
<p>But, the downside of this is that after a while, you may run out of things to sell on eBay.</p>
<p>Another way to earn money is by writing articles. If you have a knack for writing about absolutely anything at all, this online business is for you. You don’t need a website and you will virtually invest no money at all. All you need to do is find some clients who hire people to write articles about a specific topic. You will be surprised on how many people there are out there who will pay big money for you to write articles.</p>
<p>Another kind of business that you can start online is through affiliate programs. Here, you will need a website to start and you will also need a small amount of cash for web hosting and for your domain name. The great thing about this kind of business is that it has been proven to work. Basically, this is like a referral service where you will earn a commission from every sale that the person you referred purchases.</p>
<p>Starting an online business is easy. By keeping these online business startup tips in mind, you can be sure that you will have your planned online business up and running and start making some extra money. So, whenever you are thinking about earning some extra cash, you don’t have to look far. By just going online, you can be sure that there is a right business out there for you. Try to remember that small businesses like this will not earn you a lot of money but enough for you to earn some money that you can use for small purchases and help you make ends meet.</p>
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		<item>
		<title>TurboMembership</title>
		<link>http://www.topzed.com/internetmarketing/2008/01/06/16/</link>
		<comments>http://www.topzed.com/internetmarketing/2008/01/06/16/#comments</comments>
		<pubDate>Sun, 06 Jan 2008 23:23:55 +0000</pubDate>
		<dc:creator>zedbiz</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.topzed.com/internetmarketing/2008/01/06/16/</guid>
		<description><![CDATA[
 Get Turbo Today
]]></description>
			<content:encoded><![CDATA[<p><script src="http://turbomembership.com/movie240x90.js"></script></p>
<p align="center"><a href="http://www.topzed.com/t/turbomembership"> Get Turbo Today</a></p>
]]></content:encoded>
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		<item>
		<title>How to Choose the Best Online Home Based Business</title>
		<link>http://www.topzed.com/internetmarketing/2007/12/22/how-to-choose-the-best-online-home-based-business/</link>
		<comments>http://www.topzed.com/internetmarketing/2007/12/22/how-to-choose-the-best-online-home-based-business/#comments</comments>
		<pubDate>Sat, 22 Dec 2007 03:46:18 +0000</pubDate>
		<dc:creator>zedbiz</dc:creator>
				<category><![CDATA[Business Start up]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[new business]]></category>

		<guid isPermaLink="false">http://www.topzed.com/internetmarketing/2007/12/22/how-to-choose-the-best-online-home-based-business/</guid>
		<description><![CDATA[How to Choose the Best Online Home Based Business
Wouldn&#8217;t it be great if you can earn money right at the comforts of your own home, be your own boss and never have to worry about getting late for work again? If you want this kind of work, then you will want to try a home [...]]]></description>
			<content:encoded><![CDATA[<p>How to Choose the Best Online Home Based Business</p>
<p>Wouldn&#8217;t it be great if you can earn money right at the comforts of your own home, be your own boss and never have to worry about getting late for work again? If you want this kind of work, then you will want to try a home based business by using the internet.</p>
<p>Basically, there are quite a lot of online home based businesses available that you can try.</p>
<p>However, you need to remember that just trying one type of online home based business and another one will not cut it. This is why it is important for you to know how to choose the best online home based business for you. Just like setting up a traditional type of business, you need to remember that online home based businesses will need you to research and plan it in order for you to know if the business you are planning  to get in to will succeed.</p>
<p>First of all, try asking yourself if you will be willing to store products in your home to be shipped to your customers or not. You need to know that there are basically two types of home based businesses. The first is one that will require you to have a stock of physical products that you need to ship to the person who bought it from you online and the second type of business is mainly through the computer where the products you will sell will be software or will simply be your knowledge.</p>
<p>You also need to know if you will need to hire an employee or not.</p>
<p>If you are planning to set up a home based call center, then you will want to buy several computers with the necessary VoIP settings and also employ several people to take or make the calls. But, if you are just planning to write articles for web content, you can do it on your own or you can also try hiring some writers to write for you.</p>
<p>Of course, you need to remember that the best online home based business is one that can give you profit. Besides, nobody would want to set up a business that is doomed to fail, right? This is why you need to remember to research and study the type of online home based business you plan on investing in. Try to know if the business you want to invest in will be successful and also know how you can get people to buy from you.</p>
<p>It is also important that you know about the product or services that is involved in the business you plan on setting up. Try to get into a business that relates to your hobbies or your previous job.</p>
<p>For example, if you are a mechanic and you know a lot of things about car engines, car parts, and car accessories, then you might want to sell spare parts for different types of cars online.</p>
<p>A person selling fishing gears online but is not knowledgeable about fishing is a type of business that will surely fail and one that you should avoid. Even if your friend is doing well in a particular online business, it doesn&#8217;t mean that you too will also become successful. The type of business you get into is one that you know about.</p>
<p>These are the things that you need to remember about setting up the best online home based business. Always remember that planning and knowing about the products or services is the key to success and the key to finding the best type of business that you will ever have.</p>
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		<title>Blog Course &#8211; check it out!</title>
		<link>http://www.topzed.com/internetmarketing/2007/12/21/blog-course-check-it-out/</link>
		<comments>http://www.topzed.com/internetmarketing/2007/12/21/blog-course-check-it-out/#comments</comments>
		<pubDate>Fri, 21 Dec 2007 01:58:50 +0000</pubDate>
		<dc:creator>zedbiz</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.topzed.com/internetmarketing/2007/12/21/blog-course-check-it-out/</guid>
		<description><![CDATA[&#160;
I&#8217;m evaluating a multi-media course on blogging from the folks at Simpleology.  For a while, they&#8217;re letting you snag it for free if you post about it on your blog.
It covers:

The best blogging techniques.
How to get traffic to your blog.
How to turn your blog into money.

I&#8217;ll let you know what I think once I&#8217;ve [...]]]></description>
			<content:encoded><![CDATA[<p id="simpleology_blog_1383036b0d056facaee898c2a9deca30">&nbsp;</p>
<p>I&#8217;m evaluating a <a href="http://www.simpleology.com/training/blogging">multi-media course on blogging</a> from the folks at Simpleology.  For a while, they&#8217;re letting you <strong><a href="http://www.simpleology.com/training/blogging">snag it for free</a></strong> if you post about it on your blog.</p>
<p>It covers:</p>
<ul>
<li>The best blogging techniques.</li>
<li>How to get traffic to your blog.</li>
<li>How to turn your blog into money.</li>
</ul>
<p>I&#8217;ll let you know what I think once I&#8217;ve had a chance to check it out. Meanwhile, go grab yours while it&#8217;s still free.</p>
]]></content:encoded>
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		<item>
		<title>Finding a Great Internet Business Opportunity</title>
		<link>http://www.topzed.com/internetmarketing/2007/12/20/finding-a-great-internet-business-opportunity/</link>
		<comments>http://www.topzed.com/internetmarketing/2007/12/20/finding-a-great-internet-business-opportunity/#comments</comments>
		<pubDate>Thu, 20 Dec 2007 17:43:20 +0000</pubDate>
		<dc:creator>zedbiz</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[internet business opportunity]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.topzed.com/internetmarketing/2007/12/20/finding-a-great-internet-business-opportunity/</guid>
		<description><![CDATA[Finding a Great Internet Business Opportunity
Thanks to the internet, people are now able to communicate with their family, friends, and even business associates faster and easier than ever. Also, with the internet, you can set up your own website that people from all over the world can visit. This means that whatever you want to [...]]]></description>
			<content:encoded><![CDATA[<p>Finding a Great Internet Business Opportunity</p>
<p>Thanks to the internet, people are now able to communicate with their family, friends, and even business associates faster and easier than ever. Also, with the internet, you can set up your own website that people from all over the world can visit. This means that whatever you want to share with other people, you will be able to do so with a website. With these awesome benefits of the internet, you can see that there are quite a lot of great opportunities to earn some money. It is all just a matter of finding that one Great Internet Business Opportunity for you.</p>
<p>You need to remember that the best business for you is one that you know something about and are interested in selling. It can be selling products or services.</p>
<p>Whatever you plan on selling, knowing the products or services you sell can give you the advantage. And this is true whether it is on the internet or out in the offline world.</p>
<p>You also need to have confidence in the product or service you are selling in order for you to make money online. Without trust in what you are selling, you won&#8217;t be able to effectively sell it online. Always remember that when it comes to online selling, reputation is the key. This means that if more customers are satisfied with the product or services you are selling, then they will recommend you to their family and friends.</p>
<p>Remember that the word of mouth is the best form of advertising that you can ever get. It&#8217;s free and it can serve as a guarantee to potential customers.</p>
<p>Today, there are many online companies popping up all over the internet. Because of this fact, it may be quite hard for you to choose which one to go for. The best way to know what business will be a success is by asking a friend who is also into online business. Ask what kind of products they sell and it will give you an idea on what kind of products you will want to sell.</p>
<p>Remember that you need to be knowledgeable about the products or services you are selling in order for you to become successful.  You will be answering questions or inquiries from potential customers about the product or service you are selling. You need to be able to answer them quickly and accurately. Also, you have to remember that you will need to put something in your website other than the pictures and prices of the products or services you are selling. You will put in some description and also some articles about the things you are selling in order to keep your customers informed.  The more you know &#8211; the more informative this information will be.</p>
<p>The internet is like one big billboard. Here, you will be able to advertise your products by entering affiliate programs or you can simply publish some articles about the products and services you are selling in articles submission websites. You can also create a blog and write regularly about your experience with your product or service. Using blogging websites is a great way to advertise.</p>
<p>These are the things that you need to remember in order for you to find a Great Internet Business Opportunity. By remembering these things, you can be sure that you will be able to find the best online business that will really earn you a lot of money.</p>
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		<title>Finding the Right Balance for Arbitrage</title>
		<link>http://www.topzed.com/internetmarketing/2007/11/06/finding-the-right-balance-for-arbitrage/</link>
		<comments>http://www.topzed.com/internetmarketing/2007/11/06/finding-the-right-balance-for-arbitrage/#comments</comments>
		<pubDate>Tue, 06 Nov 2007 05:03:51 +0000</pubDate>
		<dc:creator>zedbiz</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.topzed.com/internetmarketing/?p=12</guid>
		<description><![CDATA[Finding the Right Balance for Arbitrage
Arbitrage, or using PPC (pay-per-click) to drive traffic to your website in an effort to get people to click on your ads, is a tricky, but potentially very profitable tactic for making money online.  When using Adwords to drive traffic to Adsense pages, there are a few things to keep [...]]]></description>
			<content:encoded><![CDATA[<p>Finding the Right Balance for Arbitrage</p>
<p>Arbitrage, or using PPC (pay-per-click) to drive traffic to your website in an effort to get people to click on your ads, is a tricky, but potentially very profitable tactic for making money online.  When using Adwords to drive traffic to Adsense pages, there are a few things to keep in mind.  You must find the right balance of content, relevance, and ads to keep Google happy, or else you’ll find your Adsense account banned and your website ignored by Google’s crawler.  Worse yet, you may blow loads of money in PPC to find only a fraction of your costs returned in ads.  Let’s look at some important factors in finding the right balance for your arbitrage campaigns.</p>
<p>Probably the single most important factor in pulling off a successful arbitrage campaign is relevant content.  If the page you send clicks to via Adwords (or another PPC engine) contains relevant content, you are clear.  Google doesn’t have a problem with arbitrage itself.   Google hates the horrible, nonsensical Adsense scrub sites that clog the internet with gibberish and deliver nothing of value to the users.  And who can argue?  When was the last time you searched for something important, only to find several sites full of gibberish and ads?</p>
<p>Give the user content, whether a few short paragraphs or something longer, but whichever way you choose to go, keep it relevant.  If your page has relevant content, you will probably never hear a peep out of Google.</p>
<p>The next important point is that you find keywords to focus your content around such that your ads deliver the highest per-click payout possible.  If you are paying 10 cents per click to bring a user to your site, and the most you get if they click on an ad is 3 cents, you can’t hope to profit.  The best you can hope for is that maybe they click two ads before they go and you only lose 4 cents.  What’s the point?</p>
<p>There are many excellent tools to assist you in finding high-priced keywords.  Google’s keyword analyzer itself is one of the better ones.  Setting up an ad campaign and testing keywords through the campaign-creation is another sneaky but useful trick.  Aim for keywords that pay at least $4 or $5.  Make sure your content page title contains that keyword, and maybe drop that exact keyword once or twice more, while using several related keywords only once each.  Google has very clever algorithms, and it’s tough to get this exactly right, but it can be done!  Do not oversaturate your page with that one keyword or keyword phrase.  Google will ignore you!</p>
<p>Now once you’ve picked your high-price keyword(s) to base your page(s) around, use the same analytical tactics to locate as many keywords and long-tail keywords as possible that cost next to nothing.  While less searched than the expensive ones, you can combine a large number of cheaper keywords and come out with plenty of traffic coming into your page.  You pay the cheap keyword price for these people, and get paid the high-keyword price when they click on your ads.  That’s the name of the arbitrage game.</p>
<p>Hopefully you have a few more ideas about getting some arbitrage campaigns started.  Best of luck!</p>
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		<title>Three Important PPC Pointers</title>
		<link>http://www.topzed.com/internetmarketing/2007/11/06/three-important-ppc-pointers/</link>
		<comments>http://www.topzed.com/internetmarketing/2007/11/06/three-important-ppc-pointers/#comments</comments>
		<pubDate>Tue, 06 Nov 2007 05:03:16 +0000</pubDate>
		<dc:creator>zedbiz</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.topzed.com/internetmarketing/?p=11</guid>
		<description><![CDATA[Three Important PPC Pointers
PPC, or pay-per-click ads, have the potential to reach an astounding audience on the internet.  Used correctly, PPC can drive loads of targeted buying traffic to your website.  PPC also doesn’t have to be expensive.  Let’s go over three pointers for getting the most PPC power out of your money.
Point 1: Use [...]]]></description>
			<content:encoded><![CDATA[<p>Three Important PPC Pointers</p>
<p>PPC, or pay-per-click ads, have the potential to reach an astounding audience on the internet.  Used correctly, PPC can drive loads of targeted buying traffic to your website.  PPC also doesn’t have to be expensive.  Let’s go over three pointers for getting the most PPC power out of your money.</p>
<p>Point 1: Use Long-Tail Keywords</p>
<p>Long-Tail Keywords are generally meant as keywords using four or more words.  Short keywords, such as “buy Viagra”, are over-bid, and will cost you several dollars per click.  Using keyword tools, you may find that there are several related long-tail keywords that get decent volumes of search traffic.  Perhaps “buy Viagra online pharmacy” or “buy some Viagra online now”, for instance.  These long-tail keywords will cost you far less, and while they receive fewer searches, you will ultimately receive many more clicks at a lower price.</p>
<p>Point 2: Monitor Campaigns Closely and Use Split-Testing</p>
<p>Many campaigns that do not profit could be tweaked a bit to become profitable.  In many cases, certain keywords are underperforming, but you don’t know it until you really delve in.  Split test your campaigns, and make sure to weed out keywords that receive large numbers of impressions but a small number of clicks.  These are throwing off your CTR, or Click Through Rate, which causes your ads to place lower and cost more.</p>
<p>Also, by split-testing, be sure to weed out keywords that receive lots of clicks but few conversions.  If the conversions don’t cover the cost of the clicks, then that keyword is unprofitable.  Axe it!</p>
<p>Point 3: PPC Shines for List Building</p>
<p>The one area where PPC really shines is in building lists.  Acquire (or create) a product such as a 10-page report or a 5-part email series that you can offer in exchange for an opt-in.  Create a page with the opt-in form, and set up an auto responder to send your opt-ins the promised product.  Then create a PPC campaign, be as wild with the keywords as you want, and set a limit on how much you are willing to spend before pausing the campaign.</p>
<p>Driving large amounts of traffic onto the page short-term will allow you to quickly build a strong list for promotion of related products.  Your list will be your best friend, so build wisely!  If you create a product, allow users the option of opting in on the download page.  A list of people who have already purchased something is worth ten times as much as a much larger list of people who may or may not ever buy anything.  Think of your larger list as silver, and your buyer’s list as gold.</p>
<p>Using these pointers, you now have a competitive edge over your competition.  Best of luck in your online marketing.</p>
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		<title>Three Incredible Adwords Tips</title>
		<link>http://www.topzed.com/internetmarketing/2007/11/06/three-incredible-adwords-tips/</link>
		<comments>http://www.topzed.com/internetmarketing/2007/11/06/three-incredible-adwords-tips/#comments</comments>
		<pubDate>Tue, 06 Nov 2007 05:02:45 +0000</pubDate>
		<dc:creator>zedbiz</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.topzed.com/internetmarketing/?p=10</guid>
		<description><![CDATA[Three Incredible Adwords Tips
As the most popular PPC engine available, Adwords is a must when using PPC to pull traffic to your sites.  However, as the most popular PPC engine, keywords are often expensive, and a short-run ad campaign can cost an arm and a leg.  There are ways to grab more traffic while spending [...]]]></description>
			<content:encoded><![CDATA[<p>Three Incredible Adwords Tips</p>
<p>As the most popular PPC engine available, Adwords is a must when using PPC to pull traffic to your sites.  However, as the most popular PPC engine, keywords are often expensive, and a short-run ad campaign can cost an arm and a leg.  There are ways to grab more traffic while spending less using Adwords.  Let’s look at three tips for doing so.</p>
<p>Tip One: Use Hyper-Targeted Keywords.</p>
<p>Hyper-Targeted keywords are the actual keywords that sell – the ones that indicate your surfer is sitting there, credit card in hand, ready to make the purchase.  In general, I use the following three phrases when selling “product”:</p>
<p>Buy Product<br />
Purchase Product<br />
Order Product</p>
<p>And of course, use each of them with all of Google’s features – in quotations and in brackets, for each type of matching.  So for instance, instead of just Buy Product, you would use: Buy Product, “Buy Product”, and [Buy Product].  Depending on how hot an item you have chosen, these three primary power words – Buy, Purchase, and Order – can bring you more targeted traffic than you know what to do with, and these are people who are ready to purchase right now!</p>
<p>Tip Two: Use Site-Targeting.</p>
<p>Another feature of Adwords that most users completely ignore is the site-targeting option.  Campaigns can be keyword-targeted or site-targeted.  The beauty of site targeting is that you can target sites at the top of the organic Google searches.  This works better in some cases than others, obviously, but when it works, you end up paying a fraction of the cost for clicks that you would for keyword-targeted campaigns.</p>
<p>For best results, choose a few top keyword phrases and enter them into Google.  Look at the first 5 results for each one (or more if you like) and notice whether or not those sites use Adsense.  Also notice the Adsense placement – is it near the top of the screen?  The top left position is best, but as long as the ads are visible without scrolling the page, that site is a great candidate.  When you paste that site’s root into Adwords, it may or may not be approved.  If it is an approved site-targeted ads site, you’re in business.  Now edit the campaign and change the site’s root out with the direct link you got from your Google search – now only that page will show your ad!  Your CPM will be much lower than if the entire site was showing your ads, and you know your traffic is coming from people who searched for the term you entered.</p>
<p>Tip Three: Show the item’s price in your ad.</p>
<p>This one may sound simple, but it can really go a long way towards weeding out expensive clicks that had no intention of converting.  In my experience, showing the item’s price in the ad has weeded out approximately 80% of non-buyer clicks.  It reduces the total number of clicks, of course, but those clicks are higher quality traffic.  This is especially effective if your price is lower than most other prices on the same product elsewhere.</p>
<p>These three little tips will give you an advantage in the Adwords game.  Best of luck!</p>
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